A mobile application is a computer program or software application designed to run on devices such as a phone, tablet or watch.
Web designing is the creation of websites and webpages to provide information on a company’s brand while ensuring a user-friendly experience. Appearance and design are incorporated as vital elements be it designing a website, mobile app or maintaining content on a web page.
User Interface design or interface engineering is the design of user interfaces for machines and software such as computers, home appliances, mobile devices and other electronic devices, with a focus on maximising usability and the user experience.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media platforms to promote products and services.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
A brand is a name, term, design, symbol or any other feature that distinguishes one seller’s good or service from those of other sellers.
Cloud services facilitate the flow of user data from front-end clients (e.g., users’ servers, tablets, desktops, laptops—anything on the users’ ends) through the internet, to the provider’s systems and back. Cloud services promote the building of cloud-native applications and the flexibility of working in the cloud.
In a nutshell, a corporate video is created by an organisation to create awareness about its products or services. It communicates more through sight, sound and feel as compared to words or images. At times, corporate video marketing is associated with the promotion of a company profile or product videos.
In traditional 2D animation, everything was hand-drawn, frame by frame. In 3D animation, you animate your characters and objects in a 3D environment using 3D animation software. While drawing is an added benefit, it is not a necessity in 3D animation.
Videography is used to create video content with the use of audio equipment and video cameras to record sound and moving scenes for documenting events. Photography creates visual content by capturing images of landscapes, events and people.
A loyalty programme is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the programme.
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organisations who have a purported expert-level knowledge or social influence in their field.
